Even before the pandemic disturbed our lives, we were mostly dependent on mobile phones to get what we want whether it was through social media apps, gaming apps, or other apps. Post pandemic world has become even more reliant on mobile phones since human contact is halted for the foreseeable future. Consumer behavior has taken a new turn and all businesses have turned toward mobile apps as a way to survive in the market. Mobile apps are easy to use and convenient which resulted in huge mobile app growth over the past few years. Companies are now incorporating mobile apps in their business model as a result.
The mobile industry has revolutionized the way we conduct business long before the pandemic even existed; however, its importance now is crucial for survival. You can find mobile apps for as many businesses as you can imagine. Mobile-first companies are becoming tough competitors for traditional brick-and-mortar businesses. To gain the attention of customers and increase revenue, a mobile app is the way to go.
Succeeding in the medium of the mobile app is not as easy as it sounds. The number of apps available in stores is too huge and it makes it difficult for companies to find their place without proper research and thorough planning. Sticking to a strategy is essential when it comes to entering the mobile services market.
To understand mobile apps, we have to look at the details behind mobile apps – how they are built and what brings the most revenue. Further information regarding app downloads stats, mobile app growth, the total value of the mobile app market, and the number of users in the world is also important. Mobile applications provide a way for businesses to improve a company’s success and bring in revenue. This is precisely why knowing important facts about mobile will help you in developing an effective plan for 2022. Let’s take a look at the top 25 mobile app stats that you should know for 2022.
Looking at mobile apps stats, it can be said that the growth of smartphone users is looking pretty good. By 2023, it is expected that smartphones users will be close to 6.9 billion – which is huge. We cannot deny that living without mobile phones is very difficult now. In our daily routine, we use mobile devices to complete our tasks like money transactions, ordering groceries, booking tickets, etc. Many companies around the globe research heavily on understanding the mobile application market so they can turn it into something lucrative.
Looking at the mobile app usage statistics, the average user spends about 4 hours and 20 minutes on their smartphone every day. With the increasing demand from both the user-end and client-end, app developers built new features for mobile applications. The trend shows average daily usage of mobile phones has increased and productivity through app solutions has also increased. These massive results clearly show how this industry is rapidly growing and getting a huge market capital.
Mobile market downloads stats show that the revenue from apps is increasing and 2022 will be no different. This kind of huge revenue is generated from different mobile application monetary methods. However, launching paid app might not be the best option for many apps since the in-app purchases model works the best for most types of applications. However, if there are enough incentives to buy a paid app, it can encourage people to invest in it.
For user engagement, mobile app developers always try their best to deploy user-friendly UI/UX in mobile apps. Apart from this, the app can also be efficient in use. A good app must have fewer bugs, an interesting design, fewer swipes or taps, and clicks in the right place. This will allow users to navigate on the app freely and give more time to your app. Mobile app usage statistics show that users tap, click and swipe their smartphone at least 2,617 times in one day.
Research shows that the total number of smartphones sold in 2021 will be over 1.5 billion which indicates a great potential for 2022 as well. The production of smartphones is increasing each year due to the huge demand and competition. This gives customers a wide range of smartphone options to choose from. Among these many consumers buy extra phones for different purposes: to experience two different operating systems or separate phones for personal life and work.
Mobile advertising industry is really huge. By 2022, the amount spend of mobile advertisements is estimated to be $240 billion. Before launching any product, marketing and advertisement of the product is very important. Mobile advertising is considered as the most effective marketing technique and many companies around the globe are always ready to spend a big chunk of money on this.
The total percentage of web traffic contributed by mobile devices is 54.34%. People use mobiles more than PCs or laptops now which is why the percentage is so impressive. It only confirms the potential of mobile devices and how much your business can go through them.
Looking at the mobile market downloads statistics, 218 billion apps were downloaded in 2020 – this number will be higher for 2021 and 2022 as well. With the different variety of apps, users can stay connected and perform every action they want whether its, social media, purchasing, financing, trading games, or learning apps.
We keep many applications saved on our mobile however, there are only handful of apps which we actually use in our daily lives. The research shows 80 apps are downloaded on mobile phones on an average but 9 apps are used daily and 30 monthly. In order to have an app that engages people, it needs to have an element of excitement. Not all apps engage users and they get uninstall quickly.
Even though the mobile market downloads are rising every day, but it is important to look at the rate of apps being uninstalled. According to research, users remove 28% of apps within the first month of installing them, and even more shockingly, 25% of apps are only used once after downloading. Market the app properly and keep it engaging with updated features in order to improve your app’s chances of being used more by users.
Mobile apps stats show that businesses who have an app linked to their brand have a higher customer loyalty rate. It can turn 59% of customers loyal to the company. This is why almost all businesses now have an app linked so users can feel more attached to a brand.
A quick look at the mobile app usage statistics tells us that the market share for Android and iOS is worlds apart. If you’re looking to develop apps – why not develop cross-platform apps that work for both platforms. You don’t have to choose between the two even though Android has bigger market share, iOS still have quality apps. 71.8% of the market share belongs to Android while only 27.4% belongs to iOS.
Keeping devices updated is important. However, for iOS almost 80% of users have the latest version of iOS while less than 1% devices run on android’s latest version. iOS is winning the battle of keeping users at the latest versions of OS. Changes made to the apps should sync with the updated OS as well.
iOS drives more consumer spending than Android. According to the mobile apps stats, 79% of consumers on iOS spend money on the market while only 21% spend money on Google Play store. This is an important piece of information for a company looking to enter in mobile market.
The total number of mobile apps available to download in Android are 2.7 million apps and 1.82 million apps in iOS. Both stores contain huge number of apps and the low-quality apps are generally removed.
Free apps are really popular with in-app purchase options. For Android, 96.7% of applications are free to use and 92.9% on iOS. Choosing between free app and a paid app depends on your business. Revenue sources, engagement and strategies must be considered before deciding on the monetary model for an app.
In 2018, the total number of apps downloaded from Google Play app store was 75.7 billion whereas, iOS had 29.6 billion app downloads. The app downloads stats provide key insights into both platform’s potential for application downloads. This also confirms that Android has a much bigger global market share than iOS.
When we look at the revenue for both stores, iOS store generated $41.5 billion gross revenue compared with only $23.4 billion gross revenue of Google Play store in 2021.
In 2018, the most famous types of apps being used are social media apps at 39% of global users while gaming and communication apps have 10% frequently usage rate.
- In Apple app store, the most popular app categories are Games, Photo & Video, Education, Utilities and Social Networking.
- In Google Play app store, the most popular app categories are Games, Tools, Entertainment, Communication and Photography.
Total social media users in 2022 are estimated to be 3.96 billion which will continue increasing as mobile technologies become more engaging.
The total number of mobile users who have gaming applications installed on their phone is estimated to be only 66% whereas, 95% of the mobile users have communications app installed on their device.
People are communicating more via mobile phone. The average user spends 3.6 hours per day on a mobile phone and the Desktop usage is decreasing further which currently stands at 2 hours per day.
Users spend 90% of their time on mobile phones, navigating through apps.
29, Nov 2021
Waleed Khan is serving as the Director at APPSTIRR. An unapologetic serial entrepreneur, driven by the will to introduce unanticipated disruptive technology.